MICE Cruises: Let the Sea Inspire the Future of Southeast Asia’s MICE Industry
“MICE Cruises- A cost-effective way of producing a meeting that doesn’t look and feel like every other meeting” – Christine Duffy, President, and CEO, Cruise Line International Association.
The final call for annual meetings and events are approaching. So where to host MICE (meetings, incentives, conferences, and events) this year is a big question for most business houses. The robustness of annual conferences and meetings is quite significant to support the year-round business revenues. With the steady uprise in the global economy since 2008, the business houses are no longer restricting their corporate meeting and events to only nearby resorts and clubs, but are always looking for innovative destinations with an aim to focus on utmost team-building and networking opportunities.
Meetings on the sea are voyaging along the high tide in the MICE industry. Contrasting to the hotel industry, the MICE Cruises maintained the buoyancy even when the global economy experienced a significant dip a few years back.
Southeast Asia leading the rapidly growing Asia’s MICE Cruises Industry
Asia recorded the fastest growing cruise industry in recent years. 2015 was the pioneering year for this development. Based on a report published by Cruise Line International Association, 2015 witnessed sky-rocketing record in the history of Asia’s cruise services with the highest number of cruises started sailing in this region, adding a revolutionary increase in cruise revenues by 24% as compared to previous year. Estimates by Asia Cruise Association show that by 2020, the total cruise passengers in the Asian maritime zone is expected to grow by 14%.
As per the ASEAN’s Report on Cruise Development in Southeast Asia 2017, there is an expected potential growth of 4.5 million passenger cruising in Southeast Asia by 2035 with a hope to generate more business opportunities and economic development for tourism stakeholders through increased visitorship and spending.
The cruise tourism in Southeast Asia is developing at a fast pace. The total port calls in 2017 in Thailand was 509 followed by Vietnam with 407. However, the maximum port calls were in Japan. Southeast Asia cruising inspires the passengers with its spectrum of highlights from ancient heritage to sacred spots, peaceful bucolic beauty to industrial growth and sweeping views of miles-long coastline dotted with more than 25,000 islands.
Benefits of MICE Cruises in Southeast Asia
Imagine voyaging on the Pacific Ocean or Indian Ocean of Southeast Asia and delivering annual incentives to the sales team. An unbeatable value will be delivered to the team who are the legends of revenue generation for a business. Maritime conferences and events are highly in vogue not only for its enthralling appeal and utter sophistication but also an all-inclusive cost-efficient package. According to some global studies, MICE cruises are 30% money saving than MICE ashore.
Coastal Southeast Asia features a unique blend of rich and diverse culture with million-year-old heritage and modernism. Sailing through the sea and rivers of Southeast Asia unveils the majestic experience of discovering behind the scene destinations along with nearly 40 UNESCO World Heritage Sites. The advantages continue with customized packages based on special interests to specific port calls made possible. These short sailing tour with multi-destination experience allows further development in business alliances. Whether the luxury vessel is sailing upstream or downstream the Mekong or Red River, or cruising the Halong Bay or Irrawaddy to expose the undiscovered mysteries and natural extravaganza of Southeast Asia, MICE Cruises are always an inimitable and motivational experience for both team members and business partners. Beach fun and activities in Vietnam, Thailand, and Cambodia are special add-ons on MICE Cruises in Southeast Asia.
However, as truly identified by the Vice President of Corporate and Incentive Sales for Silversea CruisesSean Mahoney, for many business houses, cruises are often considered as a big budget leisure destination and not an ideal venue for corporate affairs. The meeting planners have not yet explored the facilities and ambiance of MICE Cruises and hence often disregard it from the possible options.
What does Luxury Travel offer for MICE Cruises?
Luxury Travel refines the experience of MICE services on its special cruises under the brand name of Emperor Cruises navigating through the maritime zones of Halong Bay, Cat Ba Archipelago, Bai Tu Long Bay, and Nha Trang. All the luxury junks of Emperor Cruises are an ideal choice for MICE services on the sea with larger than size conference halls to decks for evening celebrations. The design, infrastructure, and luxury services are perfect combinations to host special dinners for influential clients and business partners, launching new products and services or rewarding the best employees.
Exclusive Onboard Facilities for MICE Cruises by Luxury Travel Vietnam
- Conference hall for event presentations and large meetings
- Enhanced IT infrastructure for seamless presentations
- Dedicated event coordinator
- Onboard team building activities (Tai-chi, yoga, movie nights)
- Other activities (swimming, snorkeling, scuba diving, kayaking, fishing, beach activities)
- Luxurious stateroom accommodations
- Special arrangement for entertainment during sundeck dinner
- Unlimited beverages
- Gourmet meals
- Butler service
- Unlimited spa services
Moving Forward: New Venture For Red River Vietnam
Redefining the traditional perception of MICE Cruises to discover new maritime routes and experiences in Vietnam, Luxury Travel Vietnam is coming up with its new venture sailing across the Red River under the brand name of Heritage Cruises. The lifeline of North Vietnam is intricately sketched by the Red River that flows from the highlands of Tonkin through the heart of Hanoi before meeting the sea at the Gulf of Tonkin.
Since time immemorial, the Red River has demarcated the growth, development and wealth of Tonkin region giving birth to diverse culture, traditions, businesses, civilizations, history, and memories. Heritage Cruises is a boutique styled vessel navigating through the waterways of Tonkin, highlighting the quintessence of North Vietnam since ancient times combining its nostalgia and rediscovering its lost traditions. With high-end architectural elegance and nostalgic flair to deliver unforgettable memories in the backdrop of scenic Vietnam, Heritage Cruises will be adding a new dimension to MICE industry from 2019 flaunting its sheer sophistication, elegance, and legacy. The services and facilities available onboard are at par with any 5-star luxury cruises. Ideally 3-4 days Heritage Expeditions is recommended, however, the duration and itinerary can be customized as per need and interest.
Experience the pleasure of MICE cruises while inspiring your business insights and future endeavors. For any queries or quotes, get in touch with Luxury Travel here.