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vietnam tourism roadshow us canada

Vietnam Tourism Roadshow US and Canada: New Era for Vietnam Tourism in the US

Sketching the way towards strengthening the tourism cooperation between Vietnam and the United States of America, Vietnam National Administration of Tourism (VNAT) in association with American Society of Travel Agents (ASTA) will be hosting Vietnam Tourism Roadshow US Canada from September 17 to September 21, 2018. This is a great initiative by the Vietnam government to lure the increasing trend of international tourists from the United States and Canada to Vietnam.

Soulful Vietnam VNAT Roadshow

Vietnam Tourism Roadshow US Canada

The details of Vietnam Tourism Roadshow US Canada are as follows: 


Date: September 17, 2018

Time: 17.00 hours onwards

Venue: Hilton Toronto Hotel

Address: 145 Richmond St W, Toronto, ON M5H 2L2.


Date: September 19, 2018

Time: 17.00 hours onwards

Venue: Hilton Garden Inn

Address: 815 14th St NW, Washington, DC 20005


Date: September 21, 2018

Time: 17.00 hours onwards

Venue: Westin Times Square Hotel

Address: 270 W 43rd St, New York, NY 10036

Download the detailed agenda of Vietnam Tourism Roadshow US Canada here.

Untapped American Market for Vietnam Tourism

Vietnam tourism penetrated into the American market lately and so this is a high potential but untapped market for Vietnam. During the post-war period, Vietnam borders were closed for Americans for a long time but after the diplomatic settlement between the countries, both the nations have experienced a new era of commercial relationship along with burgeoning tourism. However, the US market is quite extensive and heterogeneous and so targeting the right market is more complex. The focus on Vietnam tourism and highlighting the different aspects of Vietnam as a perfect vacation escape has been very limited for American travelers so far. The present market share of US inbound tourism to Vietnam is not very impressive although US travelers spend the highest for traveling in Asia Pacific zone. According to Pacific Asia Travel Association (PATA), the total spent by US travelers in the Asia Pacific was $231.6 billion in 2015 which is expected to exceed $257 billion by 2020 with 28.1% market share.

Industry expert and Founder CEO of Luxury Travel Vietnam, Mr. Pham Ha said, “We have experienced a growth in a number of US travelers to Vietnam in past few years but the majority of this diverse market is still untouched. So we need to have a systematic approach with thorough research to identify the potential targets and implementing apposite tourism marketing. We need to have more and more B2B collaboration to understand the needs and interests of American travelers while bridging the gap between demands and services.”

Vietnam Tourism Roadshow US Canada Targeting the Potential Segments

Vietnam tourism is a small subset of all US travelers. Sensing the emerging prosperity of US travelers to Vietnam, VNAT has taken this initiative to organize this Vietnam Tourism Roadshow US Canada to tap this budding market that can lead to a strong tourism and economic growth of the country. Vietnam preserves its centuries-old heritage and traditions along with appealing natural landscapes. This far east nation on Indochina Peninsula is proud of its abundance of natural and heritage luxuries that impress the entire world. The bygone era and its contemporary development have led to a fusion of legacy culture and colonial traditions and this creates a sustainable tourism element for Vietnam.

Recent Travel Trends of US Travelers

Outsmarting the conventional travel routes and itineraries, today’s US travelers are more inclined towards unique travel experiences that can take them close to nature and local culture. Immersive tourism is leading the trend with a special focus on ecotourism, agrotourism, gastronomic and so on that allow the travelers to be with the locals and experience the traditional culture and lifestyle intensely.

agrotourism Vietnam

Mr. Ha continued, “Perception and satisfaction are the key factors in the luxury tourism industry and these differ from market to market and traveler to traveler. Identifying and analyzing the sought after destination attributes and experience preferences of the American travelers will make marketing tourism for Vietnam easier. So this Vietnam Tourism Roadshow US Canada is of much importance for our nation’s tourism and economy.”

Enthused by nostalgia, many American veterans travel to Vietnam to experience the changing scenario and revisiting the war remnants site. This is one of the niche segment of Vietnam tourism and this can be nurtured further to welcome more and more veterans as well as travelers, not only to highlight the war sites but also to reveal the behind the scene beauties of Vietnam.

MICE Tourism in Vietnam

Since its inception in 1990, MICE tourism has rapidly expanded across the globe leading to a significant contribution towards the economy of a country. It has been developing at a fast pace in Vietnam as well, although Thailand and Singapore are in the leading positions. Surveys show that every year, there are approximately five million business meetings, corporate events and conferences held in the world with revenue generation of up to US$7 billion and in Asia, the amount is nearly US$400 per day. The United States of America hosts most of their meetings, conferences, and events in different destinations in the world and Southeast Asia is one of the most preferred zones.

MICE Tourism Emperor Cruises Vietnam

Vietnam is third fastest growing economy in Asia after India and Bhutan and holds an important position in international and regional subjects. Vietnam is a highly potential destination for MICE tourism and the country has already hosted events like APEC 2017, ASEAN Summit 2010, ATF 2009 and many more. Hanoi and Ho Chi Minh City are the most important destination for Vietnam MICE tourism.  According to last year’s report by the biggest data analytics organization, McKinsey, 17% of visitors in Ho Chi Minh City are business travelers and this number is 14-15% higher in comparison to its neighboring countries.

The political stability of the Vietnam government and its fast-paced economic and social growth create a favorable platform for MICE tourism in Vietnam. Besides Hanoi and Ho Chi Minh City, Vietnam has developed and ornated parallel destinations like Da Nang, Nha Trang, Vung Tau, Phu Quoc and Phan Thiet to host MICE creating a better visibility for Vietnam MICE tourism. The standard and requirement of MICE tourism are completely in contrast to common tourism and demand for more detailed and upscale services and at the same time, offer nearly 4-5 times higher revenue. Considering these, the infrastructure of tourism and hospitality industry has experienced a revolutionary change in the past few years and now stands in the same platform with other international destinations.

Changing faces of Infrastructural Development in Vietnam

Casual holidaymakers to bleisure travelers and MICE tourism groups, today’s sophisticated travelers are willing to spend for special services and experiential traveling. This market trend has penetrated in Vietnam tourism years ago and with this, there has been a drastic change in the infrastructural development. The hospitality industry came up with a series of boutique hotels and restaurants along with international 5-star hotel chains like Intercontinental, Hyatt, Six Senses, Accor, JW Marriott and so on across the length of the country.

Emperor Cruises on Halong Bay

The karst limestone landscape of Halong Bay in the Gulf of Tonkin is a world famous UNESCO Heritage Site. Emperor Cruises is the first 5-star all inclusive cruise that started navigating through Halong Bay and with time, it has extended its sea route to less known Cat Ba Archipelago and Bai Tu Long Bay to extend the most unique cruising experiences for the discerning travelers while pampering them with imperial luxury and personal concierge services. The soon to be launched Heritage Cruises is the first ever boutique styled 4-star cruise that will sail through the heart of the Red River connecting the heritage, traditions, people and time.

With all these new services to provide exclusive once-in-a-lifetime experiences, Vietnam has undeniably turned into a luxury vacation escape for most sophisticated travelers and highly looks forward to welcome more and more US and Canadian travelers in forthcoming years.

About Luxury Travel Ltd.

luxury travel vietnam

Luxury Travel Vietnam, being the first luxury tour operator in Vietnam and a multi-award winning internationally recognized brand in the tourism industry is participating in this roadshow to introduce Vietnam tourism in a more diversified way highlighting the best attractions and unique experiences that this country has to offer. The company cordially invites all the delegates from the industry to attend this Vietnam tourism event to develop new business relationships while sharing the ideas and insights of recent and future market trends.

Luxury Travel Vietnam also likes to invite all its valued and prospective business partners to participate in a special LUCKY DRAW Session to win a 4D/3N 5-star Luxury FAM Trip to Hanoi and Halong Bay with Pick-up and Drop Service from Airport.

For prior appointments for Vietnam Tourism Roadshow US Canada, get in touch with Luxury Travel here.